Marketing Education
Marketing Wisdom
Marketing Experience

About The Market Circle

The Market Circle by Shadow Scribes is a marketing education and propagation ministry designed to bring the gospel of marketing to the seasoned and the bland alike. Through weekly newsletters, bi-weekly webinars, monthly seminars, annual conferences, and tons of infotaining content in-between, The Market Circle is the epitome of what a marketing melting pot should look like.

With an impressive line-up of industry experts across various sub-genres of marketing, The Market Circle brings a diverse range of marketing experience to all who care to listen. It doesn't matter whether you're a Tom, a Dick, or a Harry; The Market Circle's repository of marketing wisdom is bound take you from rookie to Wookie.

To stay on top of the treasure trove of marketing wisdom we bring to humankind daily, consider subscribing to our newsletter by punching the letters in your email into the textboxing ring below.

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Previous Webinars

Ama Udofa
December 8, 2024
Visual Storytelling for the Modern Consumer

Ama Udofa

Food Creator and Storyteller

Ama Udofa is a storyteller with a passion for food and cultural immersion. Growing up on a farmhouse in the village, he spent much of his childhood in the kitchen with his aunt and grandfather. Cooking alongside his aunt became a cherished ritual, where they traded stories that nurtured his love for storytelling and cuisine.

Now, he creates captivating food videos, combining storytelling with his culinary adventures to engage his audience.

With over 8 years of storytelling expertise as a senior content marketing professional, he has honed his craft across fintech, foodtech, and media.

On a mission to eat his way through the world, he thrives on creating content that inspires his community of 150K+ food, drink, and travel enthusiasts to explore global cuisines and embrace new culinary experiences.

Franklin Ugobude
November 24, 2024
Effective Lead Generation and Nurturing for Service-Based Businesses

Franklin Ugobude

Marketing Manager

Franklin brings a wealth of expertise in marketing, cultivated through his extensive journey with three Y-Combinator-backed startups. Over the course of seven years, he has spearheaded various marketing strategies across digital and offline that have elevated brands and fueled user growth. When he’s not working, he’s looking out for a travel deal online.

Oluwatoyosi Ayeni
November 10, 2024
Effective Storytelling in Branding and Marketing

Oluwatoyosi Ayeni

Head, Brand Marketing Communications - Noor Takaful Insurance Ltd.

Oluwatoyosi is a seasoned marketing communications professional with over 10 years of experience driving brand awareness and growth within the dynamic financial services sector. She joined Noor Takaful Insurance Limited in 2023 and currently holds the position of Head, Brand Marketing Communications leading a talented team in crafting and executing strategic initiatives that elevate brand reputation, market share, and overall brand awareness.

Prior to joining Noor Takaful, she honed her skills as a Product Marketing Manager for the Payment Vertical at Sterling Bank, where she spearheaded the development and execution of go-to-market strategies for their innovative mobile banking app, OneBank. Additionally, she championed a data-driven product launch strategy for their payment products, successfully optimizing target markets and maximizing revenue generation.

Her educational background includes a Master of Arts in Media and Communications from Pan Atlantic University. Her skillset encompasses brand strategy and management, marketing communications across various channels, content creation, public relations expertise, and a strong foundation in digital marketing.

Deola Oderinde
September 22, 2024
The Marketing Roadmap: Getting Started in Marketing

Deola Oderinde

Product Marketing Manager, Davu AI

Deola Oderinde holds both a Bachelor’s and Master’s degree in Architecture. Now in the tech and artificial intelligence sector, she excels as a Product Marketing Manager.‍

She’s known for her passion for people, businesses, design, and community. Deola has won numerous awards and competitions and has worked for Africa’s largest fintech.

Outside work, she enjoys Formula One and tennis, embodying a balanced and fulfilling lifestyle.

Read a Summary

The Marketing Roadmap: Getting Started in Marketing

Deola Oderinde

The second episode looks into the practical aspects of marketing, emphasizing that marketing is a part of our everyday lives and a tool for persuading an audience to buy into an idea. As you advance in your marketing career, understanding the importance of Return on Investment (ROI) becomes crucial. The first step in managing ROI effectively is by preparing a budget. This episode stresses the importance of documenting your investments to track ROI accurately.

The episode also explores content strategy and the importance of understanding your niche. A well-defined content strategy is essential for reaching your target audience effectively. Some of the strategies discussed include:

  • Referrals: Leveraging word-of-mouth marketing to attract new customers.
  • Giveaways: Using promotional items or free services to increase brand awareness.
  • Seasonal Planning: Developing a marketing plan that aligns with the different seasons of the year.
  • Trade Fairs: Participating in trade fairs to connect with potential customers and partners.
  • Hiring for Sales and Business Development: Expanding your team to improve sales and business growth.

A key point from this episode is the importance of tracking your marketing activities. By monitoring what works and what doesn’t, you can refine your strategies to improve performance continually. The episode also encourages thinking about customer retention and understanding your conversion rates. Retaining customers is just as important as acquiring new ones, and understanding how many of your leads convert into paying customers can provide valuable insights into your marketing effectiveness.

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Franklyne Ikediasor
September 8, 2024
Leveraging Al in Marketing

Franklyne Ikediasor

Marketing and Communications Lead, Seamfix

Franklyne Ikediasor is passionate about product, marketing and digital customer experience. He holds an MBA and is certified by the Chartered Institute of Marketing (UK) as well as the Advertising Practitioners Council of Nigeria.

Franklyne currently leads Marketing and Communications at Seamfix, where he is responsible for full-funnel marketing across product verticals as well as coordinating marketing activities for the Seamfix brand.

When he is not working, Franklyne enjoys cooking, traveling and reading fiction.

Seun Odegbami
August 25, 2024
Measuring Growth and ROI in Marketing

Seun Odegbami

Chief Marketing Officer

Seun is a multifaceted professional, seamlessly blending the roles of storytelling, brand expertise, and marketing specialist.

As the driving force behind a dynamic brand agency, he dedicates his efforts to propelling small and medium businesses into the limelight, expertly crafting narratives that resonate and strategies that ensure growth.

Seun’s achievements are not only evident in the success stories of the businesses he has worked with but also in the accolades he has earned personally. His talent for storytelling and copywriting was recognized when he clinched the title of “Best Contribution Entry” for a product in one of Nigeria’s leading telecommunications brands.

In his day-to-day 9-to-5 role, Seun takes on the responsibility of leading the Marketing and communications operations for a Fintech in Lagos. His strategic mindset and creative prowess play a pivotal role in shaping the narrative and image of the organization in the ever-evolving world of financial technology.

Joshua Oghenekaro Okwe
August 11, 2024
Building Brand Credibility Using No-Code Websites

Joshua Oghenekaro Okwe

Product Designer at Toptal

Joshua is a highly rated product designer at Toptal. He’s also one of the foremost no-code web developers in the country with dozens of web projects under his belt.

Every pony has his favorite trick, and Joshua’s is using Webflow to create stunning, dynamic, and highly marketable websites for clients.

With his 4 years of no-code web development experience and 8 years of product design experience, Joshua will be bringing the best of both worlds to DIY Marketing.

Read a Summary

Building Brand Credibility Using No-Code Websites

Joshua Oghenekaro Okwe

Episode 3: Enhancing Your Brand's Presentation and Accessibility with Odegbemi.

The third episode focuses on the importance of brand presentation and how it affects customer trust. Before potential customers even use your products or services, your presentation—how you appear to them—can significantly impact their decision to trust and engage with your brand.

The episode highlights the availability of free tools on the internet to help you build and enhance your brand’s presentation. It also mentions the growing role of Artificial Intelligence (AI) in marketing, suggesting that AI tools can help even those with minimal resources to improve their brand’s presentation.

Websites are discussed as crucial elements of a brand’s image, providing customers with easier access to your products or services. The episode notes that you don’t need to hire a developer to build a professional-looking website; various no-code tools are available to simplify the process. These tools enable anyone, regardless of technical expertise, to create a website. Some of the no-code tools mentioned include:

  • Webflow
  • Framer
  • Squarespace
  • Wix
  • Carrd

The key takeaway from this episode is that appearance matters in marketing. Whether it's your brand’s presentation or your website, the initial impression you make can determine whether customers will trust and eventually buy from you. Using the right tools and strategies can help you build a professional and accessible brand, even with limited resources.

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