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Artificial Intelligence (AI) has wormed its way into our daily lives and routines. This is even more so in the marketing sector. PwC predicts that companies that make the right AI choices will have a significant edge over others. This shows not just the importance of AI but also the need to choose appropriate tools.
AI has progressed beyond simply employing chatbots to curating compelling copies and content for marketing purposes. AI marketing tools analyze inputted data to enhance a business’s marketing efforts. These tools can assist with social media and search engine marketing.
10 Best AI Marketing Tools in 2024
Here are some of the AI marketing tools you should be using this year to step up your marketing game:
1. Surfer SEO
Surfer is an incredibly popular SEO tool that can help boost your visibility on Search Engine Result Pages (SERPs). It utilizes AI to enhance the quality of your content, a key aspect of Search Engine Optimization (SEO). It covers both the editing and research aspects of content creation and can be incredibly time-efficient.
It facilitates keyword discovery and generates briefs or outlines for those keywords. This aids in planning content strategy or calendar more swiftly, as you can quickly identify keywords you can realistically rank for and then receive an outline for a post. It also assists in scoring posts and checking for plagiarism. Additionally, it can audit your current content to reveal any weak points.
Surfer also offers integration with different writing or blogging applications, such as Google Docs and WordPress, which saves you the stress of transferring files between applications.
However, some users complain about minor bugs when using the tool, and its pricing can be a barrier for small businesses.
It provides various monthly pricing plans, ranging from $49 for basic access suitable for people with 'low SEO needs' to $199 for large organizations. There is also a custom price for organizations withi ncredibly high needs.
2. Jasper AI
Jasper is atop-rated tool suited to cater to all your writing and marketing needs. It can handle both copy and content writing, boasting plagiarism-free yet unique and useful content when given prompts.
Once you provide a topic or some keywords, this tool generates a variety of concepts from which it can create content. It uses natural language to mimic human tones, reducing stiffness. You can optimize the content created for SEO purposes and adjust the length to suit your taste.
Jasper is a great tool because it provides you with time-efficient flexibility for your posts. It also offers an extension that enables you to create content directly on certain platforms such as Google Docs, Webflow, and Microsoft Word Add-In. Additionally, it features over 50templates, saving you the stress of always creating content from scratch. Furthermore, it also helps you create images.
Despite its many perks, Jasper tends to struggle a little with incredibly technical topics and requires extra payment to access its plagiarism checker. Furthermore, like every AI tool, there is still a need for human input.
It offers the following monthly payment plans:
● Creator: $39
● Pro: $59
● Business which is custom pricing
3. Zapier
Zapier is one of the hottest AI tools for automating almost anything. Automating aspects of your marketing strategy helps you avoid the energy-draining nature of repetitive tasks.
Zapier makes it easy to automate certain aspects of your work and allows connection with thousands of applications such as Mailchimp, Google Sheets, Google Calendar, and Trello. It also features numerous templates to save time. You can also create custom workflows, known as ‘zaps’, by defining an action, creating a trigger for said action, and creating an integration.
This tool is great for ensuring efficiency and time management. It is also incredibly helpful for organizations or businesses that need to utilize several tools because they can create custom workflows between different applications. This does not require any prior technical knowledge on the part of the user.
Nevertheless, Zapier’s lack of a mobile app limits its users’ on-the-go abilities. Some of the supported applications also have limited features. Furthermore, the tool sometimes experiences ‘zap problems, ’which can be difficult to fix because the cause of the error is not always clear.
Zapier has a free forever plan with minimal access to its features. It also provides for the following monthly paid plans:
● Starter: $19.99
● Professional: $40
● Team: $69
● Company with custom pricing
4. Albert AI
Albert is a tool that uses AI to improve and finetune your digital marketing efforts. It is capable of making decisions on its own and analyzes large amounts of data to curate marketing campaigns that suit your needs.
The tool provides several features such as round-the-clock optimization of curated campaigns, target audience research, and personalization of digital marketing ‘at every scale’. It can manage bids, creatively test ad campaigns before they are launched, and analyze their performance across different channels. It also provides support for budget allocation.
Albert provides considerable support for a marketing team by taking over certain manual or repetitive tasks which frees the team up to focus on other tasks that require human intervention. It also ensures the efficiency of marketing campaigns using AI analysis and also provides you with ways to improve your digital marketing strategy.
Although, it may not be able to fully capture the human element of marketing that appeals to audiences. It could also require a significant amount of learning to truly get the hang of it.
There are no set payment plans for using Albert. Rather, you can request an estimate after providing the details of your company and your advertising budget.
5. Tidio
Tidio helps businesses develop conversational chatbots to speed up their customer service response time. It provides both a chatbot and live chat on one platform.
Lyro is Tidio’s 'conversational AI' that can respond to customers' complaints and queries in record time. It pulls responses from the data you provide and mimics a human conversational tone. It can do this in seven different languages. Additionally, it integrates with over 100 tools such as Shopify, Mailchimp, and WordPress. You can also keep track of conversations with customers.
This tool helps increase customer satisfaction and would be a great addition to a marketing agency. It allows for customization of available chatbots to suit the personality and needs of your brand.
However, the live chat feature is often slow, and the transcripts of the chats can be difficult to read at times.
Tidio has a free plan which gives you access to the live chat feature and ticketing system. The other paid plans include:
● Starter: $29
● Growth: $59
● Tidio+: $499
6. Flick
Flick is an AI tool primarily focused on social media marketing and claims to be akin to a "seasoned marketer" rather than a generic writing tool.
This tool boasts a variety of features, ranging from providing perfect hashtags to scheduling posts, generating content ideas, and creating personalized captions. It allows customization of tone and style to suit individual preferences.
Flick aids in saving time spent brainstorming social media ideas. Its scheduling function ensures posts are published promptly, enhancing the efficiency of social media calendars. Despite its remarkable functions, some users complain about limited features such as the absence of hashtag tracking.
Flick offers both monthly and yearly payment plans, with the latter allowing a 20% saving on the monthly price. Plans include:
● Solo: £14/month or £11/year
● Pro: £30/month or £24/year
● Agency: £68/month or £55/year
7. Seventh Sense
SeventhSense is a tool that could elevate your email marketing game to the next level. It helps in grabbing and maintaining the attention of your audience, thereby ensuring the effectiveness of your strategy.
Email marketing has been around forever, but it's easy to annoy subscribers with your emails. This is where Seventh Sense comes in handy, as it ensures that the frequency and send time of each email are tailored to the specific subscriber.
Its features include optimization and personalization of email delivery times, integration with HubSpot and Marketo, email throttling, and a Return on Investment (ROI)calculator. It promises to increase deliverability and conversions due to its AI-powered analysis of your customers’ database. Additionally, it provides real-time reporting and analysis so you can determine the success of your strategy.
However, its integration is a bit limited, and some users do not care for the tool’s user interface.
Seventh Sense’s pricing is dependent on whether you are using HubSpot or Marketo. With HubSpot, it costs $80 monthly, with an option for custom pricing. With Marketo, it offers $450 monthly for businesses, also with custom pricing available. You can request a demo for any of the payment plans.
8. Optimove
Optimove focuses on customer-led marketing. Unlike many marketing platforms that are product-driven, Optimove spotlights the customer instead.
It provides real-time analytics, scalable data infrastructure, predictive customer analysis, and theme-guided analytics. Additionally, it features the OptiGenie AI, which uses AI to predict customers’ actions, optimize your marketing strategy, and provide insights into your strategy.
It allows for integration with some applications such as Google Ads and Analytics, Shopify, and Instagram. This allows you to easily set up campaigns and track their progress. Furthermore, its features are geared towards helping you better understand your customer base, enabling high productivity levels and increased customer retention.
However, its data exporting process is a little stressful, and some of its integrations are limited.
Its pricing model is also unavailable on its website, which means you will need to contact the sales team for pricing.
9. Canva AI
Canva’s Magic Studio is its AI-powered image generator and editor, capable of helping you curate custom designs for your website or posts in record time.
The tool features several other tools, such as the Magic Eraser, Magic Switch, Magic Design, and others. These tools allow you to create pictures from word prompts or other pictures, edit and customize generated images, and even turn images into animations or videos.
Canva’s AI tools are a great addition to any small business because they provide access to unique designs quickly and cost-effectively. Furthermore, unlike most tools, Canva’s free plan offers considerable features.
Nonetheless, it's easy for your images or videos to develop a generic AI feel if you don't take the time to customize them. You might also need to watch a tutorial to quickly get the hang of the user interface.
Aside from its free plan, Canva offers two other payment plans:
● Pro: $14.99/month and $119.99/year
● Teams: $29.99/month and $300/year
You should also know that these prices are per user and will vary depending on the number of users.
10. Brand24
Brand24 helps you to maintain your brand identity. Any company that takes marketing seriously knows how crucial a strong brand identity is for the company's survival.
With this tool, you will gain insights into how people perceive or mention your brand. It gathers its insights from millions of sources and utilizes sentiment analysis to assess your brand’s standing with customers. It also generates reports to track and measure your results and coverage.
The features of this tool enable you to quickly identify any threats to your brand's reputation and ways to mitigate any negative mentions. Access to information about what customers love or dislike about your brand can influence important decisions you need to make.
However, some users complain that obtaining accurate metrics can be challenging if your brand name is not distinct enough. Additionally, its usage seems limited for certain applications like Instagram.
It offers a free 14-day trial, after which you can choose from the following monthly plans:
● Individual: $79
● Team: $149
● Pro: $199
● Enterprise: $399
Conclusion
Incorporating AI tools into your workflow can help you spend less time on repetitive and manual tasks, giving you and your team more time to develop your creativity. The best part? We have already compiled a list for you. All you need to do is choose which tool is best suited to your needs!
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